T-Mobile for Business

Partner Portal Redesign
Role: Lead UX/UI Designer & Front-End Developer

The T-Mobile Partner Portal redesign was a 9-month sales enablement initiative aimed at turning the portal into a true one-stop shop for partner selling. While it was considered the go-to “holy grail” for resources, the experience was disjointed and difficult to navigate. The redesign focused on streamlining workflows and empowering Value Added Resellers (VARs) with easier access to tools, training, and content tailored to their sales stage.

T-Mobile for Business

Partner Portal Redesign
Role

Lead UX/UI Designer & Front-End Developer

  • UX strategy & UI overhaul
  • Developed interactive component library
The T-Mobile Partner Portal redesign was a 9-month sales enablement initiative aimed at turning the portal into a true one-stop shop for partner selling. While it was considered the go-to “holy grail” for resources, the experience was disjointed and difficult to navigate. The redesign focused on streamlining workflows and empowering Value Added Resellers (VARs) with easier access to tools, training, and content tailored to their sales stage.

ResearchResearch

Problem

The original Partner Portal had several key UX and usability pain points. The existing navigation was dense and unclear, often requiring users to click through multiple layers to access basic tools. Content like calculators and training modules was buried, making it hard for partners to locate the resources they needed. On top of that, inconsistent styling across pages made the experience feel fragmented and difficult to navigate.

“I know the content is there somewhere, I just can’t remember how to get back to it.” – Partner interview

Discoveries

  • Conducted an audit of the existing portal and navigation
  • Reviewed stakeholder goals and partner feedback
  • Identified key partner pain points around search, onboarding, and tool access
  • Built a simplified content hierarchy based on partner use cases and behaviors

UsabilityUsability

UX

To improve usability and content discoverability, our team started by restructuring the site’s information architecture and sitemap. This helped reduce friction for partners trying to find tools, resources, and training across the platform.

From there, I created wireframes for both desktop and mobile that reflected the new content strategy and were optimized around actual partner journeys. Rather than forcing users into static menus, we designed the experience around three key phases: Get Started, Sell, and Learn, to better match their needs at different sales stages.

I also introduced clearer navigation patterns, breadcrumbing, and consistent CTAs, making it easier for partners to understand where they were and how to get back to what they needed. Throughout the process, I ensured we followed WCAG accessibility standards and responsive best practices to support all users, whether they were in the office or on the go.

UI

The visual system was built on T-Mobile’s existing design standards, but extended with portal-specific components. I focused on clarity, responsiveness, and accessibility, optimizing layouts for both desktop and mobile environments. All UI patterns were designed with consistency and ease of use in mind, particularly for partners accessing tools on the go.